You already win your name. That is the ceiling.
Ask a general manager which search terms matter and the answer is usually the property name. It is the term everyone checks, and it is the term almost every property already ranks for. The trouble is that it is also the smallest pool of demand available, and it arrives at the very end of the decision, when the guest has already chosen.
Everything upstream of that moment is where the volume sits. A guest searches a destination, then a neighborhood, then a kind of stay, then a room type, then a set of amenities, and only then a property name. By the time your name is typed, the comparison has usually happened somewhere else, on a surface you do not control and which charges you for the introduction.
- Listings rank and bid for hotel names, so a property frequently loses its own branded search to a page that charges it commission
- Destination and neighborhood demand is many times larger than branded demand and is contested almost entirely by aggregators
- Room type and amenity searches convert well and are routinely unclaimed, because nobody has written the page
- Map surfaces and metasearch sit alongside classic results and are frequently ignored entirely
None of this means the aggregators are the enemy. They deliver genuine volume and reach guests you will not reach alone. It means the ratio is a decision rather than a fact, and that the decision is worth real money.
The short version.
What hotel SEO costs.
Month to month, cancel anytime, setup fee waived, dedicated account manager on every plan. Available as a monthly subscription or a one-time order. All prices in US dollars.
| Basic | Silver | Golden | Platinum Best value | Titanium | |
|---|---|---|---|---|---|
| Monthly | $65 USD | $125 USD | $235 USD | $325 USD | $575 USD |
| One-time | $75 USD | $140 USD | $260 USD | $380 USD | $620 USD |
| Domains | 1 | 1 | 1 | 2 | 4 |
| Keywords | 5 | 10 | 20 | 40 | 100 |
| Guest posts (DA 20+) | 5 | 10 | 20 | 30 | 50 |
| Web 2.0s (DA 50+) | 5 | 10 | 20 | 30 | 50 |
| Amplification links | 1,500 | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | Standard | In-depth | In-depth | In-depth |
| Premium indexing | No | No | Yes | Yes | Yes |
| On-page technical audit | No | No | Yes | Yes | Yes |
| Content gap analysis | No | No | Yes | Yes | Yes |
| Competitor traffic spy | No | No | No | Yes | Yes |
| Toxic link check with disavow | No | No | No | No | Yes |
| Turnaround | 8-10 days | 10-12 days | 12-14 days | 14-16 days | 16-18 days |
Our recommendation For a single property we recommend Platinum at $325 USD a month. A property targeting a destination, several neighborhoods, its room types and its amenities needs more than the 20 keywords Golden provides. Multi-property groups should start at Titanium, which covers four domains.
- Dedicated account manager
- Month-to-month, cancel anytime
- Setup fee waived
- Every link delivered with a live, clickable URL
- You own the assets forever
- Available as a monthly subscription or a one-time order
Build the exact program in the builder, or send us the property and we will tell you what we would target and what we would not bother doing.
What you actually get.
- 01
Keyword research across the full demand set
Destination, neighborhood, room type, amenity, facility and occasion terms, mapped against what your property can realistically win rather than what looks impressive in a deck.
- 02
On-page and technical work
Structure, internal linking, page titles, headings and the technical checks that stop a page ranking. On Golden and above this includes a full on-page technical audit.
- 03
Authority building with verified links
Guest posts on DA 20+ sites and Web 2.0 properties on DA 50+ platforms, plus amplification. Every single one delivered with a live URL you can open.
- 04
Content gap analysis
On Golden and above. What your competitive set ranks for that you do not, and which of those gaps are worth closing.
- 05
Competitor traffic analysis
On Platinum and Titanium. Where the properties you compete with actually get their organic demand from.
- 06
Toxic link check with disavow
On Titanium. If a property has a history with a previous agency, this is often the first thing that needs doing.
What hotel SEO is, without the vocabulary.
Search engines decide which pages to show for a given search based on what a page is about and how much other credible sites appear to trust it. Hotel SEO is the work of making your pages clearly about the things guests actually search for, and then earning enough credible references that those pages are considered worth showing.
That is the entire mechanism. The rest is execution: which terms, which pages, which placements, in what order, and how to tell whether any of it moved. There is no secret and there is no shortcut, and anyone offering you one is selling something you should not buy.
We will not advise you on rate parity, contracts or distribution agreements. Those are commercially and sometimes legally sensitive, and they belong with your commercial team, not with an SEO agency.
How the work runs.
The same five steps on every program, whatever the size of the property.
- 01
Market review
We look at your destination, your competitive set and where your demand currently comes from before we touch anything.
- 02
Keyword analysis
Destination, neighborhood, room type, amenity and experience terms, mapped against what you can realistically win.
- 03
On-page checks
Technical and structural work on the pages that have to convert, so the demand we send you has somewhere to land.
- 04
Authority build
Guest posts, Web 2.0 properties and amplification, every one delivered with a live, clickable URL you can open.
- 05
Report and refine
A monthly report you can check yourself, and a plan that changes based on what moved rather than what we hoped would.
Published work, with links.
These are published results from our parent agency across other industries, with live links so you can read each one in full. They are not hotel campaigns and we do not present them as such.
EFFECTIVE! We started seeing results after just a few weeks. Highly recommend this SEO agency for anyone serious about ranking higher.
What I appreciate most about these guys is their transparency. No vague promises, no secret sauce, just clear strategies that actually work. They send detailed reports every month, answer all my questions, and adjust the plan whenever needed. We have grown our search traffic steadily since signing up.
He was upfront about what SEO can and cannot do, and he never tried to upsell me into something I did not need. In fact, he actually recommended I go with a smaller package than the one I was planning to buy.
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Questions.
What do hotel SEO services actually include?
Hotel SEO services here include keyword research across destination, neighborhood, room type and amenity terms, on-page and technical work on the pages that have to convert, and an authority building program of guest posts, Web 2.0 properties and amplification links. Every placement is delivered with a live, clickable URL. Depending on the plan you also get a technical audit, content gap analysis, competitor traffic analysis and a toxic link check with disavow.
How is a hotel SEO agency different from a general SEO agency?
The difference is that a hotel competes against its own distribution partners. A general agency will optimize your site and stop there. It will not know that listings outrank you for your own property name, that most of your demand starts as a destination search months before anyone types your name, or that a flagged property cannot change brand.com. Those three facts change what is worth working on.
Do I need a hotel SEO consultant or a full program?
Most properties need the program rather than the advice. Advice tends to produce a document that nobody has time to act on, and the constraint at a hotel is almost never knowing what to do, it is having someone do it. Every plan includes a dedicated account manager, so you get the judgment as well as the delivery.
How many keywords should a single property target?
More than twenty in almost every case, which is why we usually recommend Platinum rather than Golden. A single property realistically has a destination term, several neighborhood terms, one term per room type, several amenity and facility terms, and a set of experience or occasion terms. That adds up quickly, and each one needs its own reason to rank.
How long before hotel SEO shows anything?
Expect months rather than weeks, and expect it to be uneven. Deliverable turnaround runs from 8 to 18 days depending on the plan, so the work itself starts appearing quickly. Ranking movement depends on your market, your existing authority and how contested your destination is. We report on the work delivered as well as the outcome so you can tell the difference between nothing happening and nothing having happened yet.
Can you work with our property if we are outside the United States?
Yes, and most of the demand for this work is outside the United States. We deliver remotely, which is how search work has always been done, and our published case studies include a Singapore client. We will not claim an office or staff in your market, because we do not have one.
What makes this different.
Every link comes with a live URL
You get a clickable address for every placement, so you can open it and confirm the work exists. That is the whole reporting standard, and it is rarer than it should be.
You own the assets forever
Placements do not disappear if you stop paying us. What we build stays yours.
Month to month, no contract
There is no minimum term and no cancellation penalty. If the work is not worth the fee, you stop.
We say no to the wrong plan
If your numbers do not justify a larger program, we will tell you to start smaller. The calculator on this site does that automatically.
No guarantees on rankings
We do not guarantee rankings, occupancy, booking volume or revenue, because no agency controls them. Be careful with anyone who does.
Delivered remotely, worldwide
We do not claim offices or staff in your market, because we do not have them. Search work has always been delivered remotely and our published results include clients outside the United States.
Where to go next.
Start with the arithmetic.
Send us the property and we will come back with what we would target, what it costs and what we would not bother doing. We reply within 24 hours on business days.