Where a portfolio actually gains efficiency.
Groups frequently expect the saving to come from shared keywords or shared content. It does not, because a resort in one market and an urban hotel in another have almost no demand in common.
The saving comes from everywhere else: one method rather than five, one reporting format that a regional manager can read across properties, one account relationship instead of a different agency per hotel, and one internal case rather than five separate budget conversations.
What cannot be shared is the keyword work and the local surfaces, which are specific to each property and each market. Any proposal that offers portfolio-wide keyword efficiency is describing something that does not exist.
- One method applied per property, not one program stretched across all of them
- One reporting standard, so properties can be compared without translation
- One account manager who knows the whole portfolio rather than one hotel
- One commercial case, built on total channel cost rather than per-property marketing spend
Four domains on one program, then parallel programs.
Titanium covers four domains at $575 USD a month, which fits most small and mid-size portfolios without any special arrangement.
Beyond four, we run parallel programs rather than stretching a single one further. The reason is that keyword allowances are per program, and dividing one hundred keywords across eight properties leaves roughly twelve each, which is not enough to compete for a destination, a set of room types and a local surface at any of them.
This is the point where some agencies quietly thin the work to fit a budget. We would rather say directly that a portfolio of eight properties needs two programs, and let you decide whether that is worth it.
The number a board will actually respond to.
Preset to portfolio scale. Enter your combined room count and blended rate to get a total channel cost figure, which is usually a more persuasive number internally than any marketing metric.
You pay roughly
a year in OTA commission, in your currency.
Moving 15% of that volume to direct would keep
a year, in your currency.
The Platinum program is $325 USD a month, or $3,900 USD a year. At these numbers that is 2.2% of what you would keep.
These are illustrative projections based on figures you entered. They are not a forecast or a guarantee. Commission rates and channel mix vary by property and contract.
Flagged and independent properties, side by side.
- 01
Independent properties get the full program
Own domain, own pages, own booking path. Everything is available and every gain compounds on an asset the group owns.
- 02
Flagged properties get the surfaces that remain
Local visibility, review activity and third-party surfaces, plus a vanity property site where the franchise agreement permits one. Confirm that with the brand team before anything is commissioned.
- 03
Reporting stays identical across both
Same format, same verification standard, same live URLs, so a regional manager can read two very different properties on the same page.
- 04
The commercial case is combined
Total commission across the portfolio is a single figure. It is almost always larger than anyone expects, and it is the number that moves a board.
What it costs.
Month to month, cancel anytime, setup fee waived, dedicated account manager on every plan. Available as a monthly subscription or a one-time order. All prices in US dollars.
| Basic | Silver | Golden | Platinum Best value | Titanium | |
|---|---|---|---|---|---|
| Monthly | $65 USD | $125 USD | $235 USD | $325 USD | $575 USD |
| One-time | $75 USD | $140 USD | $260 USD | $380 USD | $620 USD |
| Domains | 1 | 1 | 1 | 2 | 4 |
| Keywords | 5 | 10 | 20 | 40 | 100 |
| Guest posts (DA 20+) | 5 | 10 | 20 | 30 | 50 |
| Web 2.0s (DA 50+) | 5 | 10 | 20 | 30 | 50 |
| Amplification links | 1,500 | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | Standard | In-depth | In-depth | In-depth |
| Premium indexing | No | No | Yes | Yes | Yes |
| On-page technical audit | No | No | Yes | Yes | Yes |
| Content gap analysis | No | No | Yes | Yes | Yes |
| Competitor traffic spy | No | No | No | Yes | Yes |
| Toxic link check with disavow | No | No | No | No | Yes |
| Turnaround | 8-10 days | 10-12 days | 12-14 days | 14-16 days | 16-18 days |
Our recommendation Titanium at $575 USD a month is the starting point for a portfolio, covering four domains and 100 keywords. If you would rather test the working relationship first, run one property on Platinum at $325 USD and extend once you have seen a month of reporting.
- Dedicated account manager
- Month-to-month, cancel anytime
- Setup fee waived
- Every link delivered with a live, clickable URL
- You own the assets forever
- Available as a monthly subscription or a one-time order
Build the exact program in the builder, or send us the property and we will tell you what we would target and what we would not bother doing.
Questions.
How do you handle several properties at once?
Titanium covers four domains on a single program at $575 USD a month, which suits most small and mid-size portfolios directly. Beyond four domains we run parallel programs rather than stretching one, because keyword allowances are per program and splitting one across eight properties produces a program too thin to move anything.
Our properties are in different countries and different segments. Does that work?
It works, and it is the normal case. What changes is that each property needs its own keyword set and its own local surfaces, because a resort in one market and an urban hotel in another share almost no search demand. What they can share is the reporting standard, the method and the account management, which is where the efficiency of a portfolio actually comes from.
We need to justify this to owners or a board. What does the reporting look like?
Every link is delivered with a live, clickable URL, so the underlying report is a list anyone can verify without taking our word for anything. For a board the more useful framing is usually the channel cost arithmetic: total commission across the portfolio, and what a modest shift would keep. That is a finance conversation rather than a marketing one, which is generally the right register.
Some of our properties are flagged and some are independent. Does that complicate it?
It changes what is available per property rather than complicating the program. Flagged properties work local surfaces, reviews and where permitted a vanity site, while independents can work their own domain fully. A mixed portfolio is common and the two approaches run side by side without conflict.
Can we start with one property and expand?
That is usually the sensible route. Run a single property on Platinum at $325 USD a month, see whether the work and the reporting meet your standard, then extend to the portfolio on Titanium. Everything is month to month with no contract, so there is no penalty for testing first.
Do you have an account team in our region?
No. We deliver remotely from a single registered address in the United States and we do not claim staff or offices in any market. Every plan includes a dedicated account manager, and our published case studies include work delivered for a client outside the United States.
What makes this different.
Every link comes with a live URL
You get a clickable address for every placement, so you can open it and confirm the work exists. That is the whole reporting standard, and it is rarer than it should be.
You own the assets forever
Placements do not disappear if you stop paying us. What we build stays yours.
Month to month, no contract
There is no minimum term and no cancellation penalty. If the work is not worth the fee, you stop.
We say no to the wrong plan
If your numbers do not justify a larger program, we will tell you to start smaller. The calculator on this site does that automatically.
No guarantees on rankings
We do not guarantee rankings, occupancy, booking volume or revenue, because no agency controls them. Be careful with anyone who does.
Delivered remotely, worldwide
We do not claim offices or staff in your market, because we do not have them. Search work has always been delivered remotely and our published results include clients outside the United States.
Where to go next.
Start with the arithmetic.
Send us the property and we will come back with what we would target, what it costs and what we would not bother doing. We reply within 24 hours on business days.