Find the closest match.
Most properties sit between two of these. The segment gets the first conversation to the right place; it does not define you.
- 01
Independent hotel
Full control and no spare hours. Everything is available to you and nothing reaches the top of anyone’s list.
Usually Platinum, $325 USD a month - 02
Boutique hotel
High rate, few rooms. Each booking carries a large commission and the property story is almost never written down.
Usually Platinum, $325 USD a month - 03
Resort
Long booking windows and several businesses under one roof, each with its own search market.
Often Titanium, $575 USD a month - 04
Chain-affiliated property
No control over brand.com. The work moves to local surfaces, reviews and where permitted a vanity property site.
Golden or Platinum, $235 to $325 USD a month - 05
Bed and breakfast or inn
The highest dependency on listings of any segment, with the smallest budget to change it.
Usually Basic or Silver, $65 to $125 USD a month - 06
Management group, multi-property
Several domains, several markets, and one internal case that has to survive a board review.
Titanium, $575 USD a month, covering four domains
Four questions that matter more than the label.
- 01
Do you control your own domain?
This is the single biggest fork. An independent can change anything; a flagged property cannot change brand.com and has to work entirely different surfaces.
- 02
How far ahead do guests book?
A resort booked six months out and a city hotel booked on a Tuesday need content published at completely different times of year.
- 03
What share arrives through listings?
This sets the size of the prize. A property at 55% has far more to gain from a channel shift than one already at 20%.
- 04
How many businesses are you running?
Rooms, restaurant, spa, events. Each is a separate search market, and the count drives the keyword allowance more than the room count does.
Questions.
Why does the property type change the approach so much?
Because the search problem is genuinely different in each case rather than the same problem at a different scale. A flagged property cannot change its website at all, a resort is writing for demand that arrives months later, and a twelve-room inn may not have enough commission at stake to justify a large program. Those are not variations in size, they are different problems.
What if our property does not fit any of these neatly?
Most properties sit between two of them, and it rarely matters. The segments exist to get the first conversation to the right place quickly, not to categorize you permanently. Tell us the room count, the rate, the rough share of bookings arriving through listings, and whether you are flagged, and that determines the approach far more precisely than a label.
Do you work with any of these outside the United States?
All of them, and most demand for this work is outside the United States. We deliver remotely, which is how search work has always been done, and our published case studies include a client in Singapore. We do not claim offices or staff in any market.
What makes this different.
Every link comes with a live URL
You get a clickable address for every placement, so you can open it and confirm the work exists. That is the whole reporting standard, and it is rarer than it should be.
You own the assets forever
Placements do not disappear if you stop paying us. What we build stays yours.
Month to month, no contract
There is no minimum term and no cancellation penalty. If the work is not worth the fee, you stop.
We say no to the wrong plan
If your numbers do not justify a larger program, we will tell you to start smaller. The calculator on this site does that automatically.
No guarantees on rankings
We do not guarantee rankings, occupancy, booking volume or revenue, because no agency controls them. Be careful with anyone who does.
Delivered remotely, worldwide
We do not claim offices or staff in your market, because we do not have them. Search work has always been delivered remotely and our published results include clients outside the United States.
Start with the arithmetic.
Send us the property and we will come back with what we would target, what it costs and what we would not bother doing. We reply within 24 hours on business days.